Senior Manager Creative Services (Offsite for P&G UAE), Omnicom Production
Jan 2025 – Present
As I was promoted to Sr. Manager – Creative Service and transitioned to working offsite for P&G UAE. In this role, I led creative projects for several major brands, including Always, Oral-B, Gillette, Braun, Crest, Downy, Fairy, Pampers, Venus, and Vicks.
One of my key achievements was setting up a Video Production department within the P&G UAE ecosystem. This was made possible by the success of the DocTok Campaign for Oral-B, which gained over 10 million views on Instagram. As a result, I became the go-to person for video production across various P&G brands.
Along with leading video production, I also helped Omnicom pitch to P&G APAC clients by providing packaging designs for Downy in the Thailand market. I led several AI-driven projects, including creating a key visual for Downy that was displayed in 72+ locations. Other key contributions included redesigning Oral-B Dcomm assets, relaunching Downy Unstoppable Beads, and creating digital and offline promotional assets for in-store use.
Creative Services - Manager (Onsite for P&G India), Omnicom Production
May 2023 – Jan 2025
In my current role at Omnicom Production, I have led numerous high-impact projects for prestigious brands including Whisper, Gillette, Oral-B, Vicks, Ariel, Tide, Pampers, Braun, and Ambi Pur. My work spans across diverse design domains, from crafting e-commerce banners to redesigning entire product packaging ranges for these brands.
Additionally, I created motion graphic videos for brands like Whisper, Ariel, and Tide. Recognizing my leadership capabilities, I was promoted to the SPOC for Fabric Care Design in P&G India, where I successfully overhauled the Dcomm toolkit (Primary Images, Secondary Images, A+ content) for Ariel across all product ranges. I also spearheaded the redesign of Oral-B India’s entire product packaging and played a key role in designing the new product sample packaging for Vicks India.
Sr. Video Editor & Motion Graphic Designer, Adsto Media House
Jul 2022 – Apr 2023
Adsto Media House is a video production company that creates engaging content for clients across a wide range of industries. As a Senior Video Editor and Motion Graphic Designer at Adsto, I had the opportunity to work with a team of skilled professionals to produce visually compelling content for renowned clients such as Aditya Birla Group, McDowell’s No.1 Yaari, Heineken, Josh App, and many others. I was responsible for editing and designing motion graphics for various video projects, including corporate films, commercials, music videos, and documentaries. During my time at Adsto Media House, I was able to hone my skills and develop a deep understanding of the intricacies involved in creating visually stunning and engaging content.
Sr. Graphic Designer, The Neon Tree
Oct 2018 – Jun 2022
During my time at The Neon Tree, I progressed from Graphic Designer and Video Editor to Sr. Graphic Designer and Video Editor, taking on greater responsibilities and managing larger projects. Working with clients such as RPG Group, Spin N Press, and Kaavo Meats, I played an integral role in redesigning websites, creating branding documents, brochure designing, and social media creatives. I also led projects for clients such as Sunburn Music Festival and designed websites for Panchshil, Cruise AC, India Makeup Show, Century Real Estate, and Parcos Beauty. As a Project Lead, I developed leadership skills and mentored other designers on the team while staying up-to-date with industry trends to provide innovative design solutions.
Graphic Designer & Video Editor, Freelance
Dec 2016 – Oct 2018
During my freelancing period from December 2016 to October 2018, I collaborated with high-profile clients such as Tata Cliq Luxury, Pantaloons, and Google to create engaging video content and designs that effectively communicated their brand messaging and values. My proficiency in video editing, motion graphics, and graphic design allowed me to offer a comprehensive suite of services to clients. I honed my communication and client management skills, delivering high-quality work while building strong relationships with clients.
Graphic Designer, KMedia
May 2016 – Nov 2016
During my time at KMedia, I was responsible for creating visually captivating social media content for FnB clients. Working in close collaboration with the social media team, I utilized my skills to design effective graphics, images, and videos that helped to elevate the clients’ brands and effectively convey their messages to their target audience.