As a Sr. Graphic Designer at The Neon Tree, I had the privilege of working with SMS Corp for a period of 5 months, during which I created social media creatives that adhered to the client’s new brand guidelines. Working closely with the client’s marketing team, I was able to ensure that all of the digital communication was in sync with the new brand identity. This involved conceptualizing and designing graphics, videos, and animations that aligned with the new guidelines and reflected the brand’s voice and values. The experience taught me the importance of staying up-to-date with brand guidelines and utilizing them to create content that resonates with the intended audience.

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